BestBet Editorial

Communications Landscape

Vacation and sick leave with no backfill. Budget and funding cuts; no rehires or replacements. New projects and programs, and an expectation that what exists can support.

 

Whatever the reason, staff shortages are prevalent, often critical, and can negatively affect business operations at times when the demand for services and products is higher than ever.

 

Welcome to the communications shops of today. There is never a shortage of work to be done; at the same time, there never seems to be enough time, or enough hands or minds when needed most. Not really a new problem, but one that many organizations are facing with growing and increasing regularity. The result? Very often, a project gets sidelined or sacrificed.

 

It doesn’t have to be that way.

The Solution

In 2014, Betty Rice created BestBet Editorial Consultants to serve as the force behind critical short-term support for post-secondary institutions, seamlessly filling staffing gaps and meeting critical needs with immediacy, creativity, and cost-effectiveness. She’s a storyteller, speechwriter, and a specialist in editorial content, crafting narratives, presentations and other products that resonate to share the stories of her clients and partners. She taps into her experience in media, government, post-secondary institutions, and non-profit/not-for-profit organizations, blending a knack for editorial finesse and specialized, focused expertise. She has created award-winning products for a range of industries and interests. From storytelling in the academic space to creating successful grant and award pitches; from orchestrating crisis communications and issues management solutions to support in the social media space, Betty thrives on creative adaptability. At BestBet, she’s not just filling gaps--she’s crafting individual client-focused solutions that inject creativity and solid solutions into every communication challenge, ensuring seamless operations during critical times.